This Privacy Policy (this “Policy”) is presented by Seven Beach Lane (“SBL” or “we” or “us” or “our”) and applies in respect of any and all information we collect when you visit our website (the “Site”), stay at our hotel, attend our events or otherwise interact with us, whether online or offline. This Policy explains our practices regarding information obtained from all sources, including via the Site and on-property, and outlines your rights and our obligations with respect to your personal information.

By accessing, using, viewing, transmitting, caching or storing this Site or any of our services, functions or contents, you shall be deemed to have agreed to each and all the terms and conditions set forth in this Policy, without modification. If you do not agree, please cease use of the Site immediately and contact us by other means.

1. Personal Information We Collect

We may collect personal information about you in connection with your reservation, stay, visit or other interactions with us. Such information may include (but is not limited to):

• Your name, mailing address, email address, telephone number and other contact details.
• Information about your stay or visit at our property, such as reservation details, arrival/departure dates, room type, services booked, special requests, and billing information.
• Payment information, including credit card number and CVV, debit card information, or other payment method.
• Personal characteristics such as date of birth, gender, nationality, passport number and place/date of issue (if applicable).
• Guest preferences (for food, room amenities, services) and stay history.
• Purchase history of goods or services from us (onsite or online).
• Reviews, remarks or opinions you provide about your stay or our services.
• Marketing preferences you choose to provide.
• Any other information you choose to submit to us.

 

2. How We Use Your Personal Information

We use your personal information for the following purposes:

• To provide the products and services you request (e.g., room reservations, amenities, events, dining).
• To process your stay and transactions (billing, check-in, check-out, customer service).
• To personalize your experience, fulfil your preferences and ensure the highest level of guest service.
• To improve our Site, property, services and guest experience.
• To offer you newsletters, promotions, special offers, and feature news about SBL (unless you opt out).
• To comply with applicable laws and regulatory obligations.
• For internal purposes such as data analytics, trend identification, and business planning.

 

3. Cookies and Use of Non-Personal Information

• When you visit and interact with the Site, SBL and third parties with whom SBL has contracted to provide services may collect non-personal information (for example, a catalog of the pages you visited).
• The Site may use “cookies” or other technologies (such as pixel tags, web beacons, clear GIFs) to help us deliver content specific to your interests, process your requests or reservations, and analyse your browsing patterns.
• Cookies and similar technologies may serve one or more of the following functions:
• Essential cookies – necessary for operation of the Site and to enable services you explicitly request.
• Performance cookies – collect anonymous usage information (e.g., which pages are most visited, error reports).

iii. Functionality cookies – remember your choices or preferences to improve your experience.

• We and our service providers may use third-party cookies (such as Google Analytics) to monitor traffic, social media interactions, advertising campaigns and site performance.
• Because non-personal information does not personally identify you, we may use or disclose such information for any purpose. If we combine non-personal information with personal information, the combined information will be treated as personal information under this Policy.

4. Sensitive Information

For the purposes of this Policy, “sensitive information” means details about your racial or ethnic origin, political opinions, sexual preferences, religion or other beliefs, health information, criminal history or trade-union membership. We do not collect sensitive information about you unless it is voluntarily provided by you.

5. Personal Information from Children

Except where required by applicable law, we do not knowingly collect personal information from individuals under the age of 18. If you are a parent or legal guardian and become aware that your child has provided us with personal information without your consent, please contact us so we may take appropriate action.

6. Links to Third-Party Websites

The Site may contain links to third-party websites, including third-party service providers that assist us with bookings, event registrations, marketing, or other SBL-related services. We are not responsible for the collection, use, maintenance, sharing or disclosure of data and information by these third parties. If you provide information on third-party sites, their privacy policies and terms of service apply. We encourage you to review the privacy policies of all websites you visit.

7. Protecting Personal Information

• We implement commercially reasonable measures that we believe appropriate to protect personal information collected from unauthorized access, disclosure, alteration or destruction, and to keep your information accurate and up-to-date, consistent with applicable law.
• We also require our service providers with whom we share personal information to exercise reasonable efforts to maintain confidentiality as required by contract.
• For your own privacy protection, please do not send sensitive information (such as your full credit card number or CVV) to us via email.

8. Accessing, Updating and Deleting Your Personal Information

To the extent required by applicable law, you may have the right to request information about your personal information that we maintain, and where appropriate, request that we update, correct and/or suppress your personal information in our active database. We will respond to such requests within the time frame required by law.

Requests should be submitted to: [insert contact email address, e.g., privacy@sevenbeachlane.com]

9. Retaining Personal Information

We retain personal information about you for as long as is necessary to fulfil the purposes outlined in this Policy (or a shorter period, in our discretion), unless a longer retention period is required or permitted by applicable law.

10 Marketing Communications

• If you have provided us with your contact information (mail address, fax number, email address or phone number), we may contact you regarding our products, services, events or special offers.
• If you prefer not to receive marketing materials from us, you may opt out by using the unsubscribe link in our emails, or by contacting us directly. We will update your preferences as soon as reasonably possible. Please note, however, that if you opt-out, we may not be able to remove your personal information from the databases of third-party service providers with whom we have already shared your data.

 

11. Membership Program Discontinuation

Please note that as of November 1, 2025 SBL has discontinued its membership program. Any personal information collected specifically for that program will be handled or disposed of consistent with this Policy and applicable law. If you have questions about your personal information collected in connection with the previous membership program, please contact us at the email address listed under Section 12.

12. Modifications to this Policy

We may modify this Policy from time to time. When we make material changes, we will post a link to the revised Policy on the Site and indicate the date of last update. Your continued use of the Site or services afterwards constitutes your acceptance of the revised Policy.

13. Contact Us

If you have any questions about this Policy or how we process your personal information, please contact us at:

info@sevenbeachlane.com

Thank you for trusting Seven Beach Lane. We are committed to protecting your privacy and providing an exceptional guest experience.